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The US outdoor furniture market stands enthused by the rapidly changing lifestyle trends in favor of greater outdoor indulgence. With family life steadily extending beyond the four walls of a closed home, the business case for outdoor furniture is expected to become stronger, and more lucrative. Rising penchant among homeowners to entertain guests outdoors is leading to increased number and frequency of outdoor parties, barbeques, high tea, and lawn picnics. This is leading to increased demand for outdoor gas grills, outdoor fireplace, decorative patio umbrellas, poolside chairs, tables and recliners, among several others. As an extension of one’s living space, the outdoors are being furnished with great care and high style. Being perceived as a style statement than a necessity, outdoor furniture market is expected to be influenced largely by innovations in styles, colors and designs. Technology innovations in weather resistant materials, and furniture fabrics, which extend product durability, are also forecasted to drive demand for outdoor furniture. Exquisite fabrics, which are resistant to mold, mildew, and the sun are prompting an increasing number of consumers to invest in classy outdoor furniture, a purchase decision, which was hitherto bogged down by durability and replacement cost related issues. Read the rest of this entry »
Posts Tagged ‘market’
October 31st, 2008
